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Peru is a shining example of a coffee producing country that is redefining the level of quality possible and separating itself from predetermined ideas of what “Latin” coffees should taste like. This is the third season for Pipe&Tabor Roasting to offer examples of the beauty of Peru and the second lot of this season. Historically, most of our attention has been focused on the highlands of Cusco and Puno, although this lot begins a new relationship with the northern reaches of the country. There is a lot to be amped about in Peru this year from the deepest reaches of Cajamarca.

The history of Jaen dates back to the Late Horizon period, between 1,000 and 1,500 B.C. Evidence of this has recently been found at the ancient pyramid complexes of Montegrande and San Isidro, in the Jaen Valley, where pottery in the style of pre-Chavin cultures has been uncovered. The Incas did try to conquer the region, during the reign of Huayna Capac, but were repelled by an Amazonian people that inhabited the area. In these bountiful lands of north-east Peru, the Jivaro culture, whose ethnicity belonged to the Huánbucos and the Patagonians, flourished. Jivaro Indians of strong physical characteristics and an independent, warlike and enterprising spirit. The Conquistadors had more success in subjugating the Jivaro people and founded the city of Jaen, in honour of the Spanish town of the same name, in 1549. On June 4, 1821, delegates from the surrounding districts declared the independence of Jaén de Bracamoros from the Royal Audience of Quito and Spain. This act earned Jaen the title of Cuna de Peruanidad ('Birthplace of Peruvian-ness’). The Jaen province is a mountainous terrain crisscrossed by the rivers of the Huancabamba-Chamaya Basin, which drain towards the Marañón River. With high temperatures all year long and heavy rains from October through March, the cultivation of rice and coffee absorb over half of the workforce.

Franklin Guerrero, Founder of Cafe Amoju, formerly worked for one of the largest privately held coffee exporting companies in the country. As a producer himself — he has 4 hectares of Typica & Pache in Lonya Grande — Franklin wanted to organize his neighbors and friends into their own group rather than continuing to deliver their fruit to intermediaries. After meetings with Café Amoju RedFox sensed great potential, and we have continued to cultivate our with the group since buying our first lot from them last season. It is essential to understand the richness in opportunity of starting a new relationship with a cooperative, and in this instance, a newly formed co-op. From dedicated personnel and farmers, to the charismatic influence of Franklin, this group’s strive for quality has been inspirational to us all. Established September 22nd 2016, Café Amoju (Cooperativa Agraria y Servicios Multiples Café Amoju) supports over 340 members, and 21% of whom are women. The co-op provides technical assistance, training, certifications, awards and financing to all their members. This cooperative is only a few years old, but leadership is strong and potential for quality coffee is off the charts. 

In San Juan de La Montaña, a rural village 250, you find the support of Café Amoju already paying off. José Carlos Vasquez Guerrero began growing coffee on finca El Naciente in 2008. The 8.5 hectare farm was named in honor of the watershed that serves as a refuge for wild birds and other local creatures. The average age of the coffee trees if four years and fertilized with guano form the pacific islands. One of this biggest challenges José faced this season was unpredictable weather and heavy rain, which made drying very tricky.

Challenges aside, José has produced a stunning coffee. From the very first encounter, strawberry jam and mango form a conga line on your tastebuds. This tropical fruit juice gets infused with vanilla and nougat, turning syrup into taffy that finds a walnut cluster rolling along through the finish. Vibrant and dynamic, this coffee is the equivalent of a mid winter island vacation. Enjoy.


San Juan de La Montaña, Northern Peru

Region - Cajamarca

Department - Jaén

Village - San Juan de La Montaña

Farmer - Jose Carlos Vasquez Guerreo

Varietal - Caturra, Pache, & Catuai

Elevation - 1700 masl

Experience - Carnaval Pinwheels.



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